At times, our affection for living creatures can inadvertently harm their ecosystems.
Specifically, the urge to adopt a 'cute' or 'rare' animal as a pet can result in over-collection of that species, jeopardizing the delicate balance of its ecosystem.
Furthermore, the unintentional spread of misinformation about wildlife through media and social networks can escalate the demand for these animals, encouraging illegal trade.
To prevent such issues, it is essential to cultivate a proper understanding of wildlife and nature and share accurate information withour misrepresentation.
ROOTs is committed to tackling these issues, and working toward a future where all creatures can thrive peacefully in their natural habitats.
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Over-collection of wildlife for commercial purposes can drive species to extinction and cause significant harm to entire ecosystems.
Pets imported into the country that escape or are released into the wild can severely impact native ecosystems by eradicating native species and disrupting the ecological balance.
Wildlife can inadvertently harbor bacteria and viruses, potentially leading to the emergence of new diseases that impact both humans and other animals.
Many wild animals need specialized care, and keeping them as pets without the necessary knowledge can jeopardize their well-being.
Some wildlife is illegally traded, and unsuspecting buyers may unwittingly become complicit in these criminal activities.
Establish clear, loophole-free rules and laws to combat poaching and illegal trade, ensuring that effective law enforcement and border control are prioritized.
Safeguard wildlife habitats and support local communities by offering alternative livelihoods to curb illegal trade at its source.
Educate and raise awareness to discourage the desire for wildlife as pets or decorative items, focusing on minimizing the appeal of wildlife products through responsible messaging.
We conduct research to create tools that identify and mitigate risks associated with depicting wildlife in creative works.
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We collaborate with media companies to enhance their risk assessment processes when showcasing wildlife, helping to prevent misinformation and misleading representations.
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We support creators in creating content that showcases the beauty of wildlife without causing harm or misrepresentation.
ROOTs is dedicated to creating a society where wildlife is conserved. We're working to establish systems that stop unsustainable wildlife trade.
Please feel free to contact us through our inquiry form for wildlife risk assessments or any other questions.
